Marketing Plan & Execution

Bringing Your Brand to Life

Now that you’ve got a solid business plan, a professional logo, a full set of brand guidelines, and a website, it’s time to take all that hard work and put it into action. This is where we make sure your brand doesn’t just sit pretty – we get it out there, in front of the people who need to see it.

At RA Graphic Design and Marketing, I’ll work with you to craft a tailored marketing plan that puts your brand front and centre with your target audience. We’ll map out exactly how to execute your branding, focusing on strategies that make sense for your business and budget.

What’s Included in Your Marketing Plan?
We’re not just throwing ideas at a wall to see what sticks – this plan is all about precision. Who is your target audience? Who are your competitors? What is your unique selling point? What is your client’s journey and their experience at the different stages? Based on your business goals and audience, we’ll decide the best mix of marketing tactics that will get results.

What Happens Next?

01.    Paid Advertising: Putting Your Brand in Front of the Right Audience
A carefully planned paid advertising strategy is a smart way to get your brand noticed. Whether it’s digital or traditional, we’ll choose the right channels that make sense for your business and budget. Here’s what we’ll explore:

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• Paid Social Media Ads: Social platforms like Facebook, Instagram, and LinkedIn allow us to reach your target audience with precision. We’ll create ads that engage and convert, all while keeping a close eye on performance to ensure your ad spend delivers results.

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• Signage & Print Advertising: Whether it’s a sleek shopfront sign, an eye-catching flyer, or a magazine ad, print materials can still pack a punch. We’ll design creative and professional ads that put your brand exactly where it needs to be – in the hands and minds of your audience.

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• Magazine or Radio Ads: For businesses with a strong local or niche presence, radio or print ads can be highly effective. We’ll craft messaging that’s clear and memorable, ensuring your brand stands out in these trusted mediums.

02.    Content Creation & Social Media Strategy: Keeping Your Brand Active
Paid ads are just one part of the equation. Organic content and social media activity keep your brand relevant and top-of-mind. We’ll build a content plan that aligns with your brand and engages your audience across all platforms:

• Social Media Management: Consistent and engaging content is key to building a loyal following. Whether it’s sharing insights, showcasing your products, or offering tips, we’ll create a social media plan that resonates with your audience and keeps your brand in the conversation.

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• Email Marketing: A well-curated email list can be one of your most powerful marketing tools. From regular newsletters to special promotions, I’ll ensure your emails are not just opened but acted upon, maintaining a strong connection with your customers.

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• Marketing documents: Beyond digital, professional marketing documents such as capability statements, flyers, posters, and brochures are vital tools for establishing your brand’s credibility. These materials communicate your business’s strengths and services, helping you stand out in a crowded market.

03.    Measurable Goals & Tracking: Ensuring We Hit the Mark

A plan without measurable goals is like a map without a destination. We’ll set clear, measurable objectives – whether that’s increasing website traffic, driving footfall to your store, or boosting social engagement. I’ll track every campaign, adjusting as needed to make sure we’re always on course to hit those targets.

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I’ll not just execute the plan but fine-tune it as we go. Here’s what to expect:

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• Strategy Session – We’ll map out the full marketing plan together, deciding where and how to focus our efforts for maximum impact.

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• Creative Execution – I’ll design all your marketing materials, from signage to social media ads, ensuring everything stays on-brand and cohesive.

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• Monthly Check-ins – Regular updates and reviews to keep us on track. We’ll look at what’s working, make adjustments, and make sure we’re getting the best return on your investment.

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• Ongoing Support – Flexibility is key in marketing, so I’ll be here to adjust strategies, launch new campaigns, and ensure your brand continues to grow and thrive.